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Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!

 
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Saturday, June 25 • 9:00am - 12:00pm
Workshop: Content Creation for Brands: How to do it with panache!

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Content creation is a key part of any blog. When you are creating content on behalf of a brand there are many thing to consider to ensure you are creating content that will be impactful to your audience while serving the brand you are working with.

In this session we'll go over:
  • The world to Bloggers and to Brands
  • Being true to your audience
  • Ideation for content
  • Forms of content structure
  • Images
  • Legal Do's and Don'ts
  • Promotion of content
The session will be jam packed with information and we'll get you engaged and thinking about content in new ways! 

Speakers
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is the Director of Events and Programs for BlogPaws. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and blogger relationships. This year at the BlogPaws 2016 conference, Chloe will share FTC rules during the Legal Dos and Don'ts Workshop. She will also lead a Workshop with Felissa Elfenbein on Brand Engagement, for those bloggers doing... Read More →
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws
Felissa Elfenbein works directly with Chloe implementing and running our Blogger Campaigns to ensure they have the information, knowledge, and education necessary to carry out successful campaigns for our clients. Felissa will be co-presenting with Chloe in the Brand Engagement Workshop.



Saturday June 25, 2016 9:00am - 12:00pm
Akimel Ballroom 2

Attendees (101)