Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!

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Saturday, June 25 • 9:00am - 12:00pm
Workshop: Meet The Rescues: Nonprofit Marketing - The Struggle is Real

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Bio- Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the internet famous, Camping With Dogs lifestyle brand. Ryan blends his passion for studying human behavior with practical strategies for building online communities. He lives in Nashville with his wife Stephanie and two dogs, Cooper and Bailey.

Understanding Human Behavior and How it Relates to Rescues -20min Understanding how social media has influenced human behavior and to use data to predict behavior and capitalize on influence.

  • Human behavior
  • Attention
  • Changes in social media

Social Strategy for Rescues - 30min Learn how to make your social media platforms work together instead of independently of each other.

  • GCTA – Goals, Content, Targeting, Amplification
  • MAA – Metrics, Analysis, Action
  • Funnel strategy
  • Remarketing basics

10 min break - Questions

Building a Rescue Brand in Social 50 min Learn how to turn your passion into a revenue generating brand.

  • Inspiration
  • Unique voice
  • Be the media / Curating content
  • Influencer marketing
  • Crowd source your product idea
  • Hashtags
  • Instagram
  • Posting frequency

10 min break - Questions

Ad Buys for Rescues 50 min -  Learn how to optimize and maximize your ad spend on social media, even when you don't have $$ to spend.

  • Remarketing pixel
  • Ads structure
  • Facebook Ads
  • Instagram Ads
  • Awareness Ads
  • Conversion Ads
  • Calculating ROI

Closing Remarks and Questions

avatar for Ryan Carter

Ryan Carter

Parachute Media
The Struggle Is Real: Helping shelters understand how to market themselves in 2016, how to build a brand around a cause, and how to drive revenue from online influence. OUTLINE: Human Behavior Strategy Building a Brand Ad Buys - including Ads structure, Facebook, Instagram... Read More →

Saturday June 25, 2016 9:00am - 12:00pm MDT
Kave Ballroom 2