Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!

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Thursday, June 23 • 2:00pm - 3:00pm
Shout About It! Publicity, Marketing & PR Books, Blogs & Causes

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Shout About It! Publicity, Marketing & PR Books, Blogs & Causes presented by veteran agency owner, Goodnewsforpets.com publisher and longtime CWA member Lea-Ann Germinder.

The mainstream publishing industry and journalism profession have changed dramatically -- and the public relations profession has changed right along with them.  You need to work harder than ever to be heard, but there are so many more opportunities!

The news hook or “pitch” is the key to gaining publicity and through this session, you’ll learn ways to make your story interesting to other journalists, bloggers and writers.

We’ll cover the latest stats and facts on what works with social media platforms such as Facebook, Twitter, Linked In, Instagram, Pinterest, Snapchat – what will be next, and how to find the time to manage it all.

Finally, we’ll put it all together by discussing the latest techniques big brands are using to develop a complete campaign– how combining effective traditional media techniques with social media content gains the most attention – and what can work for writers who want to Shout About Their Work!

avatar for Lea-Ann Germinder

Lea-Ann Germinder

Founder, Germinder & Associates
Germinder & Associates is a NYC-based communications firm founded by Lea-Ann Germinder, APR, Fellow PRSA. The firm provides strategic counsel, digital publishing content and national campaigns for niche markets. A solid team of in-house professionals and external partners excels in... Read More →

Thursday June 23, 2016 2:00pm - 3:00pm MDT
Kave Ballroom 1