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Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!

 
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Wednesday, June 22
 

1:00pm

Social Learning Community Demo

There are big things happening with the BlogPaws Social Learning Community! In our latest blog post, we announced there’s a brand new platform coming that will enhance our private membership community with the ability to offer year-round educational courses. For those coming to the conference, we are pulling back the curtain to show you a firsthand sneak peek of the new community platform. Be one of the first to see the new community and get the chance to provide your feedback before we go live this summer!


Speakers
avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws
Aimee Beltran is the BlogPaws Director of Community Education. She will be sharing her expertise on Branding at the 2016 BlogPaws Conference via a session titled, "Create an Irresistible Brand."    Aimee asks, "Is your blog irresistible? Are you attracting the right audience? Content will always be king but looks matter online. Now, more than ever. You only have a few seconds to attract readers when they visit your blog. In this... Read More →


Wednesday June 22, 2016 1:00pm - 2:00pm
Akimel Ballroom 1

3:00pm

Maximize Your Conference Presence - For Sponsors

Katie Myers, CEO of CR Conversations is an expert communication strategist. In this exclusive presentation she will provide you with the strategies you need to help make an impact at BlogPaws 2016!

In this presentation you can expect:

  • How to build a warm prospect pipeline to fill your sales funnel for the remainder of the year - it's great for Influencer relationships and for applying to your customers!
  • Create messaging and engagement tactics to stand out from the crowd
  • Gain the steps for creating a post-conference follow-up strategy that entices and converts your connections to engaging relationships  

Each step of this strategy comes with immediate action items to implement that day! You will be fueled with the knowledge and empowered with the system to make impactful connections that turn in to lasting relationships.


OFFER*: To get you started you will also be given a $100 discount to CR Conversations’ Virtual Training class on their proven 8 Touch Follow-Up Strategy! This course is normally $197 and is accessible to participants for $97. Also included in your purchase will be a follow-up starter kit to be delivered post or day-of presentation depending on purchase.

Use coupon code: BLOGPAWS16

Want to get a leg up on the competition? Visit CR Conversations’ site to purchase your Virtual Training today: http://crconversations.com/preorder/


*There is no purchase necessary to attend the session.
BlogPaws wants to offer each sponsor value information to help make the most of your time at the BlogPaws 2016 Conference! Plus, we will have a surprise give away or two for sponsors in attendance!


Speakers
avatar for Katie Myers

Katie Myers

CEO, CR Conversations
Katie Myers is the CEO of CR Conversations. Katie has built CR Conversations to be known as the experts in communication, follow-up and customer retention. Her company philosophy is to end the transactions in businesses and to build long-lasting, loyal relationships between company and consumer. Katie started CR Conversations in 2013 and gained experience in communication and customer retention through her insurance background of 6 years. Katie... Read More →


Wednesday June 22, 2016 3:00pm - 4:00pm
Akimel Ballroom 1

6:30pm

Evening Pre-Event Welcome Sponsored by PetSmart
With so many bloggers arriving on Wednesday, we like to host an evening networking event to start the networking!

This year PetSmart will be hosting our evening welcome and cannot wait to meet each of you. Everyone is welcome - bloggers, brands, agency reps, anyone who is registered!

Come and enjoy a pasta and salad station along with some desserts! 


Wednesday June 22, 2016 6:30pm - 8:30pm
Akimel Foyer
 
Thursday, June 23
 

9:00am

Pet Parks Open
Fur-friend need a break? We have just the place! Bring your dog to our Pet Park to release some energy with other dogs, to relax in our "private resting room" or to give our Pet Park attendents some furry love. We have places for big dogs and small dogs. It's your choice to use the Pet Park or bring your fur-friend with you to all functions at BlogPaws.


Thursday June 23, 2016 9:00am - 9:00pm
Jack Rabbit/Bird/Road Runner

9:00am

Conference Registration

Thursday June 23, 2016 9:00am - 9:00pm
Akimel Foyer

12:00pm

CWA Track: Secrets of the Best-Selling Indie Ebook Authors
Secrets of the Best-Selling Indie Ebook Authors, presented by SMASHWORDS.com, an ebook distributor. In this workshop we’ll unveil the best practices of the most successful and bestselling self-published ebook authors. You’ll learn how to self-publish with pride and professionalism. Simple, yet important strategies will be revealed to help make your book more accessible, more discoverable and more desirable to readers. This session draws upon the best practices advice contained in Mark Coker’s free ebook, THE SECRETS TO EBOOK PUBLISHING SUCCESS, and includes new insights not covered in the book.

Speakers
avatar for Mark Coker

Mark Coker

Founder & CEO, Smashwords
Mark is the founder of Smashwords, the world’s largest distributor of indie ebooks. Smashwords makes it fast, free and easy for any author or publisher to publish and distribute an ebook.  In the last four years, Smashwords has helped over 100,000 indie authors and small presses around the world publish and distribute more than 400,000 ebooks. In June 2010, The Wall Street Journal named Mark one of the "Eight Stars of Self-Publishing."  In... Read More →


Thursday June 23, 2016 12:00pm - 12:50pm
Kave Ballroom 1

12:00pm

Workshop: How to use crowdfunding to grow your blog influence

The workshop will include the following topics:

-what is crowdfunding and why you should get involved,

-4 types of crowdfunding projects,

-problems and opportunities,

-the industry landscape,

-crowdfunding for non-profits/pet organizations,

-how to succeed in crowdfunding.

All workshop attendees will receive a link to the free ebook "Crowdfunding for Animals".


Speakers
avatar for Elena Mikhaylova

Elena Mikhaylova

Founder and CEO, Crowd Fund Productions
Elena is CEO fo Crowdfund Productions, a CO based crowdfunding consulting and marketing company. She believes bloggers have great opportunity to improve and expand both their market and their numbers by understanding crowd funding and how to use if effectively to connect to brands. She is presenting a workshop on the subject at the BlogPaws 2016 conference. 


Thursday June 23, 2016 12:00pm - 3:00pm
Akimel Ballroom 1

12:00pm

Workshop: Legal Dos and Don'ts of Blogging and Social Media

This 3-hour workshop will take an in-depth look at the legal issues related to blogging and social media – particularly copyright, fair use, and the federal rules that apply to promotions and reviews. We will also discuss the First Amendment, privacy, trademark, and the rules of thumb the lawyer uses in regards to her online activities. 

The goal of this workshop is to provide real-world explanations of legal issues with tips and practical tools in the realm of blogging, vlogging, and social media with significant time dedicated to discussing questions from the audience.



Speakers
avatar for Ruth Carter

Ruth Carter

CarterLawAZ.com
Arizona business, intellectual property, and social media attorney; Author of The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed; and loving owner of a basset hound named Rosie."   | Ruth Carter is speaking on Legal Dos & Donts of Blogging and Social Media Law.
avatar for Tom Collins

Tom Collins

Blogger, BlogPaws
As a Co-Founder of BlogPaws and former Director of Education, Development & Recruiting, Tom has been a central point of contact supporting the BlogPaws community. Tom is partnering with Ruth Carter for the Legal Dos and Don'ts workshop this year.
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is the Director of Events and Programs for BlogPaws. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and blogger relationships. This year at the BlogPaws 2016 conference, Chloe will share FTC rules during the Legal Dos and Don'ts Workshop. She will also lead a Workshop with Felissa Elfenbein on Brand Engagement, for those bloggers doing... Read More →


Thursday June 23, 2016 12:00pm - 3:00pm
Akimel Ballroom 2

12:00pm

1:00pm

Cat Lovers Don't Read Books

(Mainstream Publishing says…) CAT LOVERS DON’T READ BOOKS! presented by NYT bestselling author Gwen Cooper. The path from success in blogging or self-publishing to success in traditional publishing has become narrower in recent years, leaving the substantive cat writer with more hurdles to overcome in trying to write a book that Barnes & Noble might someday carry. We’ll explore various methods for overcoming objections and achieving publication in this session.

Well after the publication of New York Times bestselling titles including “Dewey the Small-Town Library Cat,” “A Street Cat Named Bob,” and “Homer’s Odyssey,” (my own book), there is a general perception within the mainstream publishing industry that, while dogs have richer emotional connections with humans and therefore warrant book-length consideration, cats belong strictly within the realm of viral videos, funny photos, calendars, and the occasional novelty or photo book. Dogs are friends and cats are comedians–or the companions of lonely “misfits”–the thinking goes, and are therefore less appropriate fare for the deeper, more thoughtful consideration routinely accorded dogs (and other companion animals) in print. No fewer than five articles have appeared in the last three years alone in outlets including Slate.com, the Huffington Post, and the New York Times online, arguing that no memoir or legitimate novel with a cat at its center could achieve mainstream success–despite the existence of several books (including those named above) that had already done just that well before these articles were written.

We’ll cover how to construct a compelling, “publisher-savvy” narrative; best practices for writing proposals that will engage literary agents and publishing-house editors; and utilizing social media and hands-on/in-person involvement in the larger cat community in order to establish the kind of compelling platform that will make publishers take notice.


Speakers
avatar for Gwen Cooper

Gwen Cooper

NY Times Bestselling Author
GWEN COOPER is the New York Times bestselling author of the memoirs “Homer’s Odyssey: A Fearless Feline Tale, or How I Learned About Love and Life with a Blind Wonder Cat” and “Homer: The Ninth Life of a Blind Wonder Cat”; the novel “Love Saves the Day”; and the crowd-sourced collection of cat selfies, “Kittenish”, 100% of the proceeds from which were donated to support animal rescue in... Read More →


Thursday June 23, 2016 1:00pm - 1:50pm
Kave Ballroom 1

2:00pm

Shout About It! Publicity, Marketing & PR Books, Blogs & Causes

Shout About It! Publicity, Marketing & PR Books, Blogs & Causes presented by veteran agency owner, Goodnewsforpets.com publisher and longtime CWA member Lea-Ann Germinder.

The mainstream publishing industry and journalism profession have changed dramatically -- and the public relations profession has changed right along with them.  You need to work harder than ever to be heard, but there are so many more opportunities!

The news hook or “pitch” is the key to gaining publicity and through this session, you’ll learn ways to make your story interesting to other journalists, bloggers and writers.

We’ll cover the latest stats and facts on what works with social media platforms such as Facebook, Twitter, Linked In, Instagram, Pinterest, Snapchat – what will be next, and how to find the time to manage it all.

Finally, we’ll put it all together by discussing the latest techniques big brands are using to develop a complete campaign– how combining effective traditional media techniques with social media content gains the most attention – and what can work for writers who want to Shout About Their Work!


Speakers
avatar for Lea-Ann Germinder

Lea-Ann Germinder

Founder, Germinder & Associates
Germinder & Associates is a NYC-based communications firm founded by Lea-Ann Germinder, APR, Fellow PRSA. The firm provides strategic counsel, digital publishing content and national campaigns for niche markets. A solid team of in-house professionals and external partners excels in delivering high-quality work for national companies and organizations. Goodnewsforpets.com is a social media platform that curates pet/vet content about pet... Read More →


Thursday June 23, 2016 2:00pm - 3:00pm
Kave Ballroom 1

3:30pm

One on One Session with Lonnie Hull Dupont, Editor at Revell: Taking Book Pitches for Revell (a division of Baker Publishing Group)


Click here to register


Lonnie Hull DuPont is Executive Editor for Revell, a division of Baker Publishing Group.  This publisher publishes mostly Christian-based books, but Revell division also publishes books for the general market.  Revell publishes at least once a year a new book that is pet-themed, and DuPont wants to hear pitches for such books.  These books are for adults but are not unsuitable for younger readers.  Note that Revell does not publish gift or art books.  Would consider fiction -- cozy mysteries with cats or other adult novels with animals as a side character.       

 


Speakers
avatar for Lonnie Hull DuPont

Lonnie Hull DuPont

Executive Editor, Revell, a division of Baker Publishing Group
Lonnie Hull DuPont is an acquisitions editor for Revell, a division of Baker Publishing Group.  Looking mostly looking for adult non-fiction. Looking for memoir or true story about you and your pet or some other strong animal experience. Also self-help/non-fiction if it has to do w/ having pets and their influence on human's well-being. Would also like to find a cozy mystery with a cat side character. No gift books, no children's books, no... Read More →


Thursday June 23, 2016 3:30pm - 5:00pm
Akimel Ballroom 1

5:00pm

Yappy Hour Sponsored by Purina
Come enjoy a light snack, grab a cocktail (on Purina) and have some fun in front of the step and repeat during Thursday's Yappy Hour. Networking galore!


Thursday June 23, 2016 5:00pm - 6:00pm
Komatke Prefunction Area

6:15pm

Kickoff Events
Join the BlogPaws Team in Kicking Off the 2016 BlogPaws Social Media Educational Marketing Conference in Phoenix! 

Speakers
avatar for Tom Collins

Tom Collins

Blogger, BlogPaws
As a Co-Founder of BlogPaws and former Director of Education, Development & Recruiting, Tom has been a central point of contact supporting the BlogPaws community. Tom is partnering with Ruth Carter for the Legal Dos and Don'ts workshop this year.
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is the Director of Events and Programs for BlogPaws. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and blogger relationships. This year at the BlogPaws 2016 conference, Chloe will share FTC rules during the Legal Dos and Don'ts Workshop. She will also lead a Workshop with Felissa Elfenbein on Brand Engagement, for those bloggers doing... Read More →
avatar for Yvonne DiVita

Yvonne DiVita

Director of Content, Co-Founder, BlogPaws
Yvonne is a Co-Founder of BlogPaws. She is the Director of Content and works to ensure the right content makes its way to our web pages, our team members and our community.



Thursday June 23, 2016 6:15pm - 7:00pm
Komatke Ballroom

7:00pm

 
Friday, June 24
 

7:30am

Conference Registration
Friday June 24, 2016 7:30am - 6:00pm
Akimel Foyer

8:00am

Breakfast & Networking
Enjoy good food with great friends. 

Breakfast will be a full hot buffet with fruit, scrambled eggs, bacon, crispy potatoes, assorted muffins/bread, a variety of cereal, yogurt, steel cut oats, coffee, tea and juice.  
  


Friday June 24, 2016 8:00am - 9:00am
Komatke Ballroom

8:00am

Pet Parks Open
Fur-friend need a break? We have just the place! Bring your dog to our Pet Park to release some energy with other dogs, to relax in our "private resting room" or to give our Pet Park attendents some furry love. We have places for big dogs and small dogs. It's your choice to use the Pet Park or bring your fur-friend with you to all functions at BlogPaws. 


Friday June 24, 2016 8:00am - 8:00pm
Jack Rabbit/Bird/Road Runner

8:30am

11:00am

Business Track: Lifestyle Time Management for Bloggers

How Will You Spend Your 168? Time & Goal Management Tips For the Overwhelmed

 In this goal management and procrastination-busting session we will uncover ways to squeeze the most of the 168 hours we have in a week. I believe that you cannot “manage” time because we all have the same amount of it. What you can manage is:

1.      Your to-do list

2.      Your approach to task management

3.      The method by which you set goals

4.      Management of the minutes/hours you spend on social media

5.      Your blogging process

You’ll walk away from this session with:

1.      A better way to approach your to-do list

2.      Ways to plan your day to achieve the highest level of productivity

3.      You’ll determine your procrastination style

4.      An understanding of why multi-tasking kills your productivity

5.      A way to tackle social media in 15-minutes or fewer a day

6.      Tips that will help you blog more effectively and efficiently

7.      Understanding the power of the timer

One lucky attendee will receive a 30-minute Conquering The Overwhelm Goal Management Strategy Session. 


Speakers
avatar for Robbi Hess

Robbi Hess

Blog Manager, All Words Matter
Robbi Hess, print journalist turned blogger, has been involved with words, writing and editing for more than 20 years. She is a written marketing specialist, crafts web content and social media marketing strategies for her clients. A battle with breast cancer helped her hone her time management and productivity talents. She speaks at conferences on blogging, time management and productivity tools. This year, at BlogPaws 2016, Robbi will speak... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Kave Ballroom 3

11:00am

CWA Track: Fear Free - Hot Topics for Pet-Centric Writers

Dr. Marty Becker (moderator): Veterinary visits are down, particularly for cats. Luckily, there is not only an answer to declining veterinary visits but a way to ensure that pet owners think of veterinarians as the true pet health expert and, moreover, say yes to our professional recommendations: Fear Free veterinary visits. Simply put, you just have to take a pet’s emotional well-being in one hand and physical well-being in the other. Learn how to help YOUR cat, dog, ferret, bunny, significant “furry wonder” take the “fear” out of proper care.

Denise Fleck:  Having taught 10,000 pet lovers animal life-saving skills, Denise will help you rescue Rover or help Fluffy feel better BEFORE you can get to veterinary care, but will also provide tips, techniques and tools to help your pet become more comfortable around his second best friend...his veterinarian!  Sunny-dog Ink and the Pet Safety Crusader (TM) help you keep it “fear free” for your pet's sake.

Dr. Elizabeth Colleran:  Cats still have three out of four feet firmly planted in their wild origins. The New Cat Science explains who cats are, how they experience the world, how they think and why they act the way they do to bust common misunderstandings/misconceptions when it comes to cats and their health.


Moderators
avatar for Dr. Marty Becker

Dr. Marty Becker

DR. MARTY BECKER, “America’s Veterinarian,” has spent his life working toward better health for pets and the people who love them. Dr. Becker was the resident veterinary contributor on “Good Morning America” for 17 years. He is currently a member of the Board of Directors of the American Humane Association as well as its Chief Veterinary Correspondent, a founding member of Core Team Oz for “The Dr. Oz... Read More →

Speakers
avatar for Dr. Elizabeth Collaran

Dr. Elizabeth Collaran

Chico Hospital for Cats
ELIZABETH COLLERAN, DVM, MS, DABVP (Feline) is a 1990 graduate of Tufts University School of Veterinary Medicine. She is the owner of two feline exclusive practices, one in Portland, Oregon founded in 2003 and the second in Chico, California founded in 1998. She received a Master’s in Animals and Public Policy in 1996 from Tufts University School of Veterinary Medicine. Dr. Colleran is an ABVP Diplomate in Feline Practice. She is... Read More →
avatar for Denise Fleck

Denise Fleck

Founder, Sunny-dog Ink
DENISE FLECK is an award-winning author and animal care instructor who developed the curriculum for her Pet First-Aid & CPCR Classes after training with dozens of schools and organizations, practicing, attending seminars and practicing some more.  She founded Sunny-dog Ink in 1999 to help people help their pets and has taught over 10,000 animal lovers pet life-saving skills and millions more through her appearances on Animal... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Kave Ballroom 1

11:00am

Monetization Track: Visibility, Reach, Revenues

In Visibility, Reach, Revenues you'll learn one of the most powerful, yet most underutilized, strategies around. Not only will you position your expertise, you'll increase your list size with qualified leads and you'll set yourself up for higher conversion rates equating to great revenues and higher profit margins.

Regardless of whether you have a brick and mortar business or you are 100% online based, this session will be a game changer in your understanding of how quickly you can be viewed as an absolute thought leader while gaining greater market reach in front of your "sweet spot" clients.   

Online business strategist, Kathleen Gage, has a proven track record for high return online marketing strategies. When you join in on Visibility, Reach, Revenues you'll have an experience like none other.  


Speakers
avatar for Kathleen Gage

Kathleen Gage

Founder, Power Up for Profits!
Kathleen Gage is a marketing strategist and product-creation expert who works with consciously aware speakers, authors, consultants and entrepreneurs who are ready to package their expertise into money making products and services in order to reach a global market and generate sustainable revenue while doing their life’s work. At the BlogPaws 2016 conference, Kathleen will speak on "Visibility, Reach, Revenues" where bloggers will learn one... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Kave Ballroom 2

11:00am

Social Media Track: Reputation Management
Details coming soon!

Speakers
avatar for Andy Smit

Andy Smit

Co-Founder and CEO, Swift Pet
Andy is a self-proclaimed “serial petrepreneur." He Co-Founded several companies within the pet industry and now is Managing Partner at Pet Industry Solutions, LLC (DBA Pet Business Solutions). and Co-Founder/CEO of SwiftPet, Inc. Andy is also the Co-Founder and former CEO of Furlocity, Inc. In his career Andy has been recognized several times for his accomplishments as a pet industry innovator. Some of... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Akimel Ballroom 2

11:00am

Tech Track: What the Hack? Basic Web Development for the Wordpress Blogger
Details coming soon!

Speakers
avatar for Jessica Shipman

Jessica Shipman

Blogger, Owner, Beagles & Bargains
After teaching herself HTML and CSS at age 12, Jessica went on to graduate from Cornell University with a B.S. in Information Science, Systems, and Technology where she studied Web Development and Computer Science with an emphasis on Human-Computer Interaction Design. After graduation Jessica moved back home to Northern Virginia and has been working full time as a Software Engineer and Web Developer. Shortly after graduation Jessica adopted her... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Akimel Ballroom 1

12:15pm

Lunch, Networking & Table Topics
Enjoy a midday meal with old friends, new friends and friends you'd like to know better. Don't forget to attend Table Topics if you are signed up for it!

Lunch will be a full hot buffet of different salads, vegetarian/vegan & chicken fajitas, roasted vegetable enchiladas, roasted vegetable enchiladas, vegan frijoles, rice, cheesecake and sopaipillas.  




Friday June 24, 2016 12:15pm - 1:00pm
Komatke Ballroom

12:15pm

Lunch Table Topic: How to establish yourself as an expert and create viral content

You're a knowledgeable, passionate individual with a powerful, important message. Now you just need to ensure your message reaches the right people. Learn the power behind narrowing your niche and how it strengthens your audience, establishes yourself as an expert, and helps you create viral posts. Join us for informative handouts, brainstorming, and tip to take your blog to the next level.


Speakers
avatar for Kelsie McKenzie

Kelsie McKenzie

Founder, It's Dog or Nothing
Kelsie McKenzie is the owner and fur-covered girl behind the scenes of It's Dog or Nothing, a resource for 'All Things Pyrenees'. She currently lives in Montana with her Air Force husband and two Great Pyrenees, Mauja and Atka. As a co-representative for the Great Pyrenees Rescue, Montana, Kelsie experienced the heartbreak of seeing so many pyrs surrendered for breed-specific traits. Kelsie set out on a mission to educate... Read More →


Friday June 24, 2016 12:15pm - 1:00pm
Komatke Ballroom

12:15pm

Lunch Table Topic: Playing nicely in the sandbox and barking up the right tree!

Helping pet entrepreneurs and bloggers learn language to diffuse disagreement, listen effectively and keep clients and followers as raving fans.... even if you disagree!!


Speakers
avatar for Debra Vey Voda-Hamilton

Debra Vey Voda-Hamilton

Founder, Hamilton Law and Mediation
DEBRA A. VEY VODA-HAMILTON has 30 years of experience as a practicing litigator.  Her focus for the past 4 years is as a mediator working to resolve disputes between people involving animals.  Debra is the principal at Hamilton Law and Mediation, PLLC (HLM), the first solo mediation practice dedicated to helping people resolve conflicts involving animals During her lengthy litigation career, Ms. Vey Voda-Hamilton was an Assistant... Read More →


Friday June 24, 2016 12:15pm - 1:00pm
Komatke Ballroom

1:00pm

Keynote: Pamela Slim What is your ecosystem? Leveraging networks, influencers and companies to get the word out about your blog.

What is your ecosystem? Leveraging networks, influencers and companies to get the word out about your blog


In today's world, there are so many people writing great content that some days it feels like you are a tiny squeak in a roaring crowd. How do you get the right people to pay attention to your message? How do you decide where to speak, where to hang out online, and where to affiliate in order to find readers, fans and customers? In this keynote, Pamela Slim will share her ecosystem model that will allow your powerful voice to be heard.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Pamela Slim is an award-winning author, speaker and business consultant who has been an entrepreneur for eighteen years. Her passion for career and organizational development spans many different work modes and client engagements.

A former Director of Training and Development at Barclays Global Investors in San Francisco, she spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of executives, managers and employees.

In the last eleven years, she helped hundreds of people to start and grow successful businesses. She built a powerful online presence at Escape from Cubicle Nation, a site designed for corporate employees who wanted to make the shift to entrepreneur.  At Escape, Pam developed and taught business building courses for thousands of entrepreneurs. She has worked with companies serving the small business market such as Infusionsoft, Office Depot and Citrix.

“Having worked with people in just about every work environment — from huge corporations to non-profits, to startups — the one thing I know for sure is that everyone wants to do meaningful work that brings out their very best contribution to the world, and fits their personal definition of success.”

Slim is frequently quoted as a business expert in press such as The New York TimesThe Wall Street JournalBusinessWeekForbesEntrepreneurInformation WeekMoney Magazine and Psychology Today

Pam has an ongoing partnership with bestselling author Susan Cain and Quiet Revolution LLC, where she is helping to build the Quiet Leadership Institute, which helps organizations empower introverts to draw on their natural strengths, for the benefit of us all.

Pam is a passionate martial artist who practiced the Afro-Brazilian Capoeira for 11 years in San Francisco, where she was Executive Director of Omulu Capoeira Group, a non-profit martial arts organization. She studied Mixed Martial Arts with Edward Kelly Fiori in Arizona, receiving her black belt in July, 2013. 

She is a proud mom in Mesa, AZ. Her family is her anchor, her joy and her fuel for doing important work in the world.


Speakers
avatar for Pamela Slim

Pamela Slim

CEO, Pamela Slim
Pamela Slim is an award-winning author, speaker and business consultant who has been an entrepreneur for eighteen years. Her passion for career and organizational development spans many different work modes and client engagements. A former Director of Training and Development at Barclays Global Investors in San Francisco, she spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and... Read More →



Friday June 24, 2016 1:00pm - 2:15pm
Komatke Ballroom

2:30pm

Be the Change: How to Start a Nonprofit
Four years ago Buzz founded the non-profit, PACT for Animals (People + Animals - Companions Together). This was created to solve a need - helping military personnel find fosters to care for their companion animals, on their deployment.

In this session, Buzz will speak on "How to Build a Non-Profit and Live Your Passion". Bloggers will learn a multitude of ways to create and operate a non-profit.

Speakers
avatar for Buzz Miller, PACT

Buzz Miller, PACT

Founder, Pact4Animals
Four years ago Buzz founded the non-profit, PACT for Animals (People + Animals - Companions Together). This was created to solve a need - helping military personnel find fosters to care for their companion animals, on their deployment. In this session, Buzz will speak on "How to Build a Non-Profit and Live Your Passion". Bloggers will learn a multitude of ways to create and operate a non-profit.


Friday June 24, 2016 2:30pm - 3:45pm
Kave Ballroom 3

2:30pm

Business Track: Monetizing Your Brand Through Etsy

Do you have a brand or an idea for a product that you're looking to market? Etsy is the perfect platform for entrepreneurs to connect with buyers. Learn basic shop set up, how to create listings that get noticed, optimal keyword strategies, product pricing, marketing, and even time management skills to allow you to add one more thing to your plate. Start out right and turn a profit faster!



Speakers
avatar for Karen Dibert

Karen Dibert

Owner, The French Dog
Owner of The French Dog on Etsy, as well as the now-closed children's store, The Rocking Pony, Karen brings 10 years of Etsy experience and expertise to the session. In addition to parenting 5 children and 2 French Bulldogs, Karen works with adults with intellectual disabilities, she is a contributing writer for Dogster.com magazine, authors a pet column for the newspaper, and is an event coordinator for her local dog park.  Her session... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Kave Ballroom 2

2:30pm

CWA Track: From Blogger to Author: Getting paid for your words, from freelance writer to book author

SUSAN C. WILLETT (Blogger & Moderator): Create engaging content, break through the clutter, target your audience, and keep them coming back for more

Lisa Begin-Kruysman (Author of fiction/nonfiction): Writing the winning synopsis and proposal to attract the “query weary” agent and/or publisher

Lonnie Hull DuPont (Executive Editor of Revell, a division of Baker Publishing Group)

Patricia Fry (Author 54 books): Psychology of the book proposal

Lynn Thompson (Thompson Writing & Editing): The marketing jigsaw puzzle: fitting the pieces together into a picture of success


Moderators
avatar for Susan C. Willett

Susan C. Willett

Writer, Blogger, Lifewithdogsandcats.com, Life with Dogs and Cats
Susan C. Willett is the creative force behind the award-winning website Life with Dogs and Cats where she posts original stories, photography, poetry, and humor. A BlogPaws Nose-to-Nose Award winner, she is a professional member of the Cat Writers’ Association, the Dog Writers Association of America, and the Society of Children’s Book Writers and Illustrators. She also serves as VP, Communications on the Board of... Read More →

Speakers
avatar for Lisa Begin-Kruysman

Lisa Begin-Kruysman

Award winning author and blogger
Lisa Begin-Kruysman is an author of fiction and non-fiction books often featuring her favorite writing topic, the human-canine bond. The stories of her well-received short-story collection Something’s Lost and Must be Found were inspired by posts published on her blog that was established in 2010 to educate dog lovers about, and to promote, Will Judy’s venerable National Dog Week movement and subsequent book, Dog’s Best Friend... Read More →
avatar for Lonnie Hull DuPont

Lonnie Hull DuPont

Executive Editor, Revell, a division of Baker Publishing Group
Lonnie Hull DuPont is an acquisitions editor for Revell, a division of Baker Publishing Group.  Looking mostly looking for adult non-fiction. Looking for memoir or true story about you and your pet or some other strong animal experience. Also self-help/non-fiction if it has to do w/ having pets and their influence on human's well-being. Would also like to find a cozy mystery with a cat side character. No gift books, no children's books, no... Read More →
avatar for Patricia Fry

Patricia Fry

Novelists, Magazine writer, Executive
Patricia Fry established her writing career in 1973. She’s the author of 56 books, most of them related to publishing and book promotion. She is the former executive director of SPAWN (Small Publishers, Artists and Writers Network) and the author of the new cozy mystery series, the Klepto Cat Mysteries. Patricia’s latest book for authors is Propose Your Book, How to Craft Persuasive Proposals for Nonfiction, Fiction, and... Read More →
avatar for Lynn Thompson

Lynn Thompson

Founder, Thompson Writing and Editing
LYNN THOMPSON:  is a professional writer, editor, speaker, and e-retailer. She operates the OldMaidCatLady.com site, offering over 2,800 quality products for cats and their people. Her Old Maid Cat Lady blog supports the retail site and offers educational information about cat care and behavior. In addition to its online articles and blog posts, the site also contains several free downloadable educational brochures and links to other... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Kave Ballroom 1

2:30pm

Social Media Track: Beginner Blogging: From starting out to cashing out!

New to blogging?  Want to start making money with your blog?  Learn the inside scoop on how to get the cash flowing!  We'll be covering information such as key concepts for creating a successful blog, how to start getting sponsored post opportunities, photography tips and income possibilities.  Find out everything a blogger needs to know to go from starting out to cashing out! 


Speakers
avatar for Bernard Lima-Chavez

Bernard Lima-Chavez

Influencer Marketing Campaign Manager, BlogPaws
Bernard is a former Veterinary Technologist and current popular blogger at Dogandhisboy.com . As an influencer and a marketing campaign manager, Bernard brings a wealth of experience and perspective to the pet community. He is presenting with Amanda Yantos to teach beginnger bloggers the best way to build their passion into a paying gig.
avatar for Amanda Yantos

Amanda Yantos

pet blogger, Dog Mom Days
A graduate of Arizona State University, Amanda is a full time pet blogger and mom to five rescue animals. She has been involved in animal rescue for nine years and has been blogging for two years.  Although Amanda has only been blogging for a short time, she's garnished media attention for her successes and enthusiasm in the industry.  Amanda believes that anyone can become a successful blogger if they have the right tools, work ethic... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Akimel Ballroom 2

2:30pm

Tech Track: Analytics: Using Data to Take Your Blog to the Next Level!
Adam is CEO of a local advertising agency in Denver, CO, but he also runs iBostonTerrier.com, a site that reaches over 250,000 per month.

Adam has a strong passion for the pet world and was on the original team that built PetPR.com.

At BlogPaws 2016, Adam will speak on Analytics and Marketing. His advice? "Use data to take your blog to the next level!"

Speakers
avatar for Adam Greenbaum

Adam Greenbaum

CEO, Greenbaum Digital
Adam is CEO of a local advertising agency in Denver, CO, but he also runs iBostonTerrier.com , a site that reaches over 250,000 per month. Adam has a strong passion for the pet world and was on the original team that built PetPR.com . At BlogPaws 2016, Adam will speak on Analytics and Marketing. His advice? "Use data to take your website to the next level!"


Friday June 24, 2016 2:30pm - 3:45pm
Akimel Ballroom 1

4:00pm

Business Track: Create an Irresistible Brand

Is your blog irresistible? Are you attracting the right audience? Content will always be king but looks matter online. Now, more than ever. You only have a few seconds to attract readers when they visit your blog. In this session, learn how to create an “irresistible” brand that keeps readers (and brands!) coming back for more! 


Speakers
avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws
Aimee Beltran is the BlogPaws Director of Community Education. She will be sharing her expertise on Branding at the 2016 BlogPaws Conference via a session titled, "Create an Irresistible Brand."    Aimee asks, "Is your blog irresistible? Are you attracting the right audience? Content will always be king but looks matter online. Now, more than ever. You only have a few seconds to attract readers when they visit your blog. In this... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Kave Ballroom 1

4:00pm

Social Media Track: : Incredible Strategies for Social Media's Power Couple: Live Stream and Blogging

NOTE: Lisa Illman, who was originally scheduled to present this session had to bow out due to medical issues. She is okay and we wish her a speedy recovery! Monique Rodriguez was very kind to step in and take this session over! You will still receive the learning and education you expected! 

You’ve probably heard of Periscope and maybe even used Facebook Live stream by now. Are you curious about the business value of live-streaming apps? Live streaming is all the rage now and continues to pick up speed. They let users broadcast live video from their mobile phones directly to social media, which can be a great way to promote your personal or corporate brand to increase reach and exposure.

This session will give bloggers, business owners, and even the average pet parent insights into how to these live-streaming apps work and how they are changing the social media landscape. 

This session is targeted at content creators and content marketers looking to leverage these apps for business and brand building.

Takeaways:

  1. An understanding of how live-streaming apps work and how they can be leveraged successfully.
  2. Learn actionable, creative ways to sell, market and promote without being icky!
  3. Learn about the 3 E's (educate, entertain and engage) of successful live streaming.
  4. Learn tips and tactics to grow your followers and get connected with all the right contacts!

Speakers
avatar for Monique Rodriguez

Monique Rodriguez

Founder, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Fort Collins, Colorado providing custom photography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with her experience as a “people” portrait photographer. Years of photographing pets, her quiet approach, and some special techniques produce images clients are proud to... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Akimel Ballroom 2

4:00pm

Social Media Track: Hacks and Tactics: Grow Your Blog with a Killer Social Strategy

Don’t get caught in the “one and done” trap! Create powerful blog content that grows your traffic, and find ways to repurpose that content across social channels. Join us to learn hacks and tactics that increase your social presence by using your blog content as the foundation of your strategy. 


Speakers
avatar for Carol Bryant

Carol Bryant

BlogPaws Staff, BlogPaws and Fidose of Reality
Carol Bryant is the BlogPaws Marketing and Social Media Manager and is an “8-timer!” A successful dog blogger, she founded Fidose of Reality and its fundraising arm, Wigglebutt Warriors, which has raised close to $80,000 in three years’ time for dog rescue. She is the Women in the Pet Industry 2015 winner in the Advocate Category. “A dog lover of the highest order,” is how Gayle King introduced Carol when she and her... Read More →
avatar for Maggie Marton

Maggie Marton

Senior Editor, BlogPaws Social Media & Marketing
Maggie Marton is an award-winning writer immersed in the pet industry. She serves as the BlogPaws Senior Editor and contributes two columns monthly to Pet Age Magazine, as well as blog posts for several pet industry organizations and manufacturers. In 2012, she wrote Clicker Dog Training, a how-to dog training eBook that utilizes positive reinforcement, and last year she wrote and published the eBook Authentic Blogging. Maggie has spoken about... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Kave 2

4:00pm

Tech Track: Turning Pixels into Profits: Using video production to grow your blog and brand

A hands-on demonstration teaching shooting and editing techniques, followed-up by discussion on using a script and researching positive pet stories. Take aways will include how to broadcast video on your blog and build your audiences. How to pitch for local television news.


Speakers
avatar for Ron Lee

Ron Lee

News Hound, WBTV.com
Ron Lee is a multi-award winning reporter and photojournalist with over three decades in television news. With a degree in telecommunications/mass media and a passion for storytelling, Ron owns his own production company and manages the logistics desk at WBTV (CBS) in Charlotte, N.C. where he delegates teams of reporters and photographers to cover the news of the day. Ron volunteers his time to develop compelling videos for rescue groups and area... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Akimel Ballroom 1

4:00pm

5:30pm

Happy Meow-ur Sponsored by Hauspanther
More details coming soon!


Friday June 24, 2016 5:30pm - 6:30pm
Akimel Ballroom 3/4

6:30pm

Pawject Runway: Strut Your Stuff with Red Roof Inn - PRIZES!!
Join us for a fun filled evening with Red Roof Inn! Dress your pet, and all pets are welcome, and strut your stuff across the stage!

Three winners will be selected from all participants. Usually anywhere between 15 - 20 people can compete. And don’t worry about having glam fashion made in advance. YOU are the designer of your pet’s fashion, as all materials will be provided to you! (Just like the show Project Runway.)

Red Roof Inn will provide the grand prize winner with a free 5-night stay and a $100 gift card! Two other winners will receive a 2-night stay and a $25 gift card. Can you say Pawsome?!?!

Remember, all attendees get a 15% discount when you stay at any Red Roof Inn nationwide! Go here: https://www.redroof.com/partners/blogpaws/ for complete details (P.S. keep this link handy for conference travel plans to save $$; it's good throughout 2016.)

 


Friday June 24, 2016 6:30pm - 8:00pm
Kave Ballroom 2

7:30pm

Cat Writers Association Banquet and Awards Dinner

Join the Cat Writers' Association for a mix 'n mingle at 7:30. The banquet will begin at 8:15 (so those of you pawtying at Pawject Runway don't have to leave early). 

Each year, the Cat Writers’ Association honors the best cat work of the year, recognizing the finalists and winners of the prestigious Muse Medallion™ and corporate awards (this year in excess of $11,000) at a gala Awards Banquet celebration traditionally held during our annual Writers Conference. Sponsors will be in attendance to present awards and meet-and-greet attendees.

Since cats are so concerned about their grooming and appearance, banquet attendees often dress to the nines (lives.) Black tie is in no way required, but as they used to say, “If you got ‘em, wear ‘em.” Bling is encouraged, and in the case of our officers, expected. The Friday night Cat Writers' Association Awards Banquet is ticketed separately.

UPDATE: Banquet tickets are FREE to all nominees and to other CWA & BlogPaws conference attendees on a first come, first serve basis! Once the free tickets run out, you can purchase a deeply discounted ticket at $45/ticket. Register for your free tickets here: http://catwriters.com/wp_meow/cwa-registration/

 


Friday June 24, 2016 7:30pm - 10:00pm
Komatke Ballroom
 
Saturday, June 25
 

7:30am

CWA Breakfast & Networking

Curious (as a cat!) about Cat Writers' Association? Grab your breakfast and join the furry throng at our annual CWA Meeting. It's an informal gathering where our new slate of officers is elected, association business discussed, suggestions made and questions answered. Everyone's welcome!


Saturday June 25, 2016 7:30am - 9:00am
Akimel Ballroom 1

7:30am

Conference Registration

Saturday June 25, 2016 7:30am - 4:00pm
Akimel Foyer

8:00am

Breakfast & Networking Sponsored by Nudge's
Enjoy good food with great friends. 

Breakfast will be a full hot buffet with fruit, scrambled eggs, bacon, crispy potatoes, assorted muffins/bread, a variety of cereal, yogurt, steel cut oats, coffee, tea and juice.  

Saturday June 25, 2016 8:00am - 9:00am
Komatke Ballroom

8:00am

Pet Parks Open
Fur-friend need a break? We have just the place! Bring your dog to our Pet Park to release some energy with other dogs, to relax in our "private resting room" or to give our Pet Park attendents some furry love. We have places for big dogs and small dogs. It's your choice to use the Pet Park or bring your fur-friend with you to all functions at BlogPaws.

Saturday June 25, 2016 8:00am - 10:00pm
Jack Rabbit/Bird/Road Runner

8:30am

Workshop: The Secrets to Successful SEO. What to Say & How to Say It REGISTRATIONS STILL AVAIL!

CLICK HERE TO REGISTER

If you have indicated on your sched you would like to attend this session, you still need to register and pay, it's not automatic.  
THIS SESSION WILL HAVE LIMITED SEATING AND A COST OF $25 PER PERSON

CLICK HERE TO REGISTER: Due to OVERWHELMING INTEREST in this WORKSHOP, we have opened it up to 10 more registrations. Once we achieve the final 10, registration will be closed! 


Creating a blog and actually getting it read by your target audience are two different, very important things.  

Do you ever wonder if your hard work is paying off?  Understanding analytics and what makes your blog attractive and findable should be of high priority.

When you do reach people, what are you saying? Bill and Steve will talk content, how to develop ideas, and how to use credible sources.  But what if you just don’t feel like writing, or you’re “blocked?” They have solutions that they are eager to share, along with a few laughs, during this workshop. 

As a bonus, Bill and Steve will delve into how to expand your Blog using traditional media, as well as various social media platforms.  

This session is bound to be packed and tons of fun!

 


Speakers
avatar for Steve Dale

Steve Dale

Certified Animal Behavior Consultant, CABC, Steve Dale
Steve Dale, CABC (certified animal behavior consultant), reaches more pet owners than any other pet journalist in America. Steve writes a twice-weekly syndicated newspaper column (Tribune Content Agency, since 1995); He is the host of two nationally syndicated radio shows, Steve Dale’s Pet World and The Pet Minute (together heard on over 100 radio stations, syndicated Black Dog Radio Productions, since 2005). He’s also a special... Read More →
avatar for Bill Schroeder

Bill Schroeder

Senior Vice President, InTouch Practice Communications
Bill Schroeder is a founding owner of InTouch Practice Communications and has, for the past 21+ years, enjoyed helping nearly 11,000 veterinary practices educate their clients and share their messages.    Bill received a bachelor’s degree in Communications from Western Illinois University before joining and serving in the United States Marines within several helicopter squadrons.   Bill is a graduate of the Veterinary... Read More →


Saturday June 25, 2016 8:30am - 12:00pm
Kave Ballroom 1

9:00am

9:00am

Workshop: Content Creation for Brands: How to do it with panache!
Content creation is a key part of any blog. When you are creating content on behalf of a brand there are many thing to consider to ensure you are creating content that will be impactful to your audience while serving the brand you are working with.

In this session we'll go over:
  • The world to Bloggers and to Brands
  • Being true to your audience
  • Ideation for content
  • Forms of content structure
  • Images
  • Legal Do's and Don'ts
  • Promotion of content
The session will be jam packed with information and we'll get you engaged and thinking about content in new ways! 

Speakers
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is the Director of Events and Programs for BlogPaws. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and blogger relationships. This year at the BlogPaws 2016 conference, Chloe will share FTC rules during the Legal Dos and Don'ts Workshop. She will also lead a Workshop with Felissa Elfenbein on Brand Engagement, for those bloggers doing... Read More →
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws
Felissa Elfenbein works directly with Chloe implementing and running our Blogger Campaigns to ensure they have the information, knowledge, and education necessary to carry out successful campaigns for our clients. Felissa will be co-presenting with Chloe in the Brand Engagement Workshop.



Saturday June 25, 2016 9:00am - 12:00pm
Akimel Ballroom 2

9:00am

Workshop: Meet The Rescues: Nonprofit Marketing - The Struggle is Real

Bio- Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the internet famous, Camping With Dogs lifestyle brand. Ryan blends his passion for studying human behavior with practical strategies for building online communities. He lives in Nashville with his wife Stephanie and two dogs, Cooper and Bailey.

Understanding Human Behavior and How it Relates to Rescues -20min Understanding how social media has influenced human behavior and to use data to predict behavior and capitalize on influence.

  • Human behavior
  • Attention
  • Changes in social media

Social Strategy for Rescues - 30min Learn how to make your social media platforms work together instead of independently of each other.

  • GCTA – Goals, Content, Targeting, Amplification
  • MAA – Metrics, Analysis, Action
  • Funnel strategy
  • Remarketing basics

10 min break - Questions

Building a Rescue Brand in Social 50 min Learn how to turn your passion into a revenue generating brand.

  • Inspiration
  • Unique voice
  • Be the media / Curating content
  • Influencer marketing
  • Crowd source your product idea
  • Hashtags
  • Instagram
  • Posting frequency

10 min break - Questions

Ad Buys for Rescues 50 min -  Learn how to optimize and maximize your ad spend on social media, even when you don't have $$ to spend.

  • Remarketing pixel
  • Ads structure
  • Facebook Ads
  • Instagram Ads
  • Awareness Ads
  • Conversion Ads
  • Calculating ROI

Closing Remarks and Questions


Speakers
avatar for Ryan Carter

Ryan Carter

Parachute Media
The Struggle Is Real: Helping shelters understand how to market themselves in 2016, how to build a brand around a cause, and how to drive revenue from online influence.  | | OUTLINE: | Human Behavior Strategy Building a Brand Ad Buys - including Ads structure, Facebook, Instagram, Awareness Ads, Conversion Ads, and Calculating ROI Bio- Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the... Read More →



Saturday June 25, 2016 9:00am - 12:00pm
Kave Ballroom 2

10:30am

Impactful Photography for Your Blogs & Rescues

After you labor over your blog posts crafting every word carefully would you like to add impactful photographs? You can! In Monique’s class you will learn simple yet effective tips and techniques for photographing with a phone, compact camera, or a DSLR. Want to know some secret ninja tips for working with pets, finding the right light, or creating a makeshift studio? How about easy apps for post processing? Have your notebooks ready, Monique is a fast talker and wants to share all of her expertise!

Monique will also discuss her heart-work photographing animals at shelters and rescues and how you can make a difference too.

Time permitting we will have a live photoshoot incorporating everything she taught and showcasing her easy portable DIY studio set-up.


Speakers
avatar for Monique Rodriguez

Monique Rodriguez

Founder, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Fort Collins, Colorado providing custom photography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with her experience as a “people” portrait photographer. Years of photographing pets, her quiet approach, and some special techniques produce images clients are proud to... Read More →


Saturday June 25, 2016 10:30am - 11:45am
Kave Ballroom 3

12:00pm

Lunch, Networking & Table Topics
Time to eat! Enjoy Lunch, Networking and Table Topics.

Lunch will be a build your own salad station along with build your own shortcake for dessert!





Saturday June 25, 2016 12:00pm - 1:00pm
Komatke Ballroom

12:00pm

Table Topic: Adventures of a "Slush Puppy" - Newbies guide to getting your dog book out of the editorial "Slush Pile"
Whether you are writing a Memoir, work of Narrative Non-Fiction or a "How-To" or Reference book, a well-crafted, engaging Book Proposal is essential. Learn how each component of the Proposal from Overview to Chapter Outlines and Sample Chapters works to create a Book Proposal that will "sell" your book idea to an agent, or editor, and achieve publishing success!


Speakers
avatar for Lisa Begin-Kruysman

Lisa Begin-Kruysman

Award winning author and blogger
Lisa Begin-Kruysman is an author of fiction and non-fiction books often featuring her favorite writing topic, the human-canine bond. The stories of her well-received short-story collection Something’s Lost and Must be Found were inspired by posts published on her blog that was established in 2010 to educate dog lovers about, and to promote, Will Judy’s venerable National Dog Week movement and subsequent book, Dog’s Best Friend... Read More →


Saturday June 25, 2016 12:00pm - 1:00pm
Komatke Ballroom

12:00pm

Table Topic: Get Max Exposure: Event Planning 101 for Your Blog
Speakers
avatar for Taylor Brione Ballard

Taylor Brione Ballard

Professional Social Media-Lite, Sparkle Posh Pup
Tech savvy, modern and full of life,  Taylor Brione is in-the-know when it comes to event planning and all things social. So when she created SparklePopPup.com, it only made since to combine her knowledge of events and social media to gain maximum exposure for her dog's new blog!  | | Check out her lunch table topic: Get Max Exposure: Event Planning 101 for Your Blog to learn how you to can plan and execute an event guaranteed to... Read More →



Saturday June 25, 2016 12:00pm - 1:00pm
Komatke Ballroom

12:00pm

PetSmart Pet Expressions - Get ready for the Red Carpet
PetSmart Grooming will be onsite to help get dogs and cats ready for the red carpet!  They will have a couple different stations where you can help get your animal dolled up.  This isn't actual grooming, but decorations for your animal.  Unfortunately it is limited to dogs and cats - sorry other fur babies!

Saturday June 25, 2016 12:00pm - 4:00pm
Akimel Foyer

1:00pm

Keynote: Pamela Wilson: How to Get Off the Blogging Hamster Wheel, Attract an Audience, and Still Have Time to Enjoy Life

Does content marketing feel like a never-ending slog? Maybe — just maybe — it's because you're overdoing it.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

In this presentation, Pamela Wilson from the Copyblogger blog will show you how to aim for one strong post every week.

She'll spell out a technique you can use to make this schedule easy to meet.

And she'll show you how to ensure you've created a high-quality, effective post like the kind Copyblogger produces every Monday through Friday.


Speakers
avatar for Pamela Wilson

Pamela Wilson

Executive VP of Educational Content, Rainmaker Digital
Pamela Wilson has founded and run two successful businesses — one offline, and one online. Since 2009, she’s owned Big Brand System, a site where business owners learn to combine strategic marketing and great design to create a recognizable brand for their business. From this site, she’s reached hundreds of thousands of business owners, launched over a dozen products  — including a membership site... Read More →



Saturday June 25, 2016 1:00pm - 2:15pm
Komatke Ballroom

2:30pm

Speaker Book Signing
Select authors will be available with their books for sale and signing!

Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Adam Greenbaum CEO of Greenbaum Digital: Understanding Your Analytics
PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

Using data to take your blog to the next level! Bring your questions and concerns about understanding your data as it relates to improving your blogging results.

Speakers
avatar for Adam Greenbaum

Adam Greenbaum

CEO, Greenbaum Digital
Adam is CEO of a local advertising agency in Denver, CO, but he also runs iBostonTerrier.com , a site that reaches over 250,000 per month. Adam has a strong passion for the pet world and was on the original team that built PetPR.com . At BlogPaws 2016, Adam will speak on Analytics and Marketing. His advice? "Use data to take your website to the next level!"


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Aimee Beltran of BlogPaws: The Social Learning Community @ BlogPaws

PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

Learning doesn't stop with the conference! BlogPaws is developing a new community platform that will enhance your BlogPaws member experience and offer year-round educational courses with content for bloggers and influencers.

Meet one on one with our Director of Education, Aimee Beltran, to learn more about  the SLC. This is your chance to ask questions and to provide feedback on the type of educational content you’d like to see in the future.


Speakers
avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws
Aimee Beltran is the BlogPaws Director of Community Education. She will be sharing her expertise on Branding at the 2016 BlogPaws Conference via a session titled, "Create an Irresistible Brand."    Aimee asks, "Is your blog irresistible? Are you attracting the right audience? Content will always be king but looks matter online. Now, more than ever. You only have a few seconds to attract readers when they visit your blog. In this... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Ellen Price of Pet Sitters International: Taking Pitches To Write for Pet Sitters WORLD

PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

ELLEN PRICE
 has worked for Pet Sitters International for 15+ years as editor of the Pet Sitters WORLD and as academic manager.  PSI is the international membership association for more than 7,000 pet-sitting businesses. She previously worked in sports marketing for the San Antonio Express News and in the livestock publication industry. She will take pitches to write for Pet Sitters WORLD and guest blogs for PSI.


Speakers
avatar for Ellen Price

Ellen Price

Editor, Pet Sitters International
Ellen Price has worked with Pet Sitters International for the past 15 years, as editor of Pet Sitter’s WORLD, a bimonthly magazine that serves as a major source of information and support for PSI’s 7,000+ member businesses.Price also serves as PSI’s academic manager, heading up PSI’s Certification Program. She was instrumental in writing and compiling the coursework materials that make PSI’s program the industry’s leading continuing... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Janiss Garza, Professional Writer: "Rescued" Taking submissions from Authors with a Cause to Champion
PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

JANISS GARZA
 has been a writer and editor for over 25 years, beginning as a rock journalist and senior editor for nationally acclaimed hard rock magazine RIP, and later spreading her topics to include vintage film, fitness, and cats. Along with being the author of several cat books, a contributor to Catster, and a columnist for CatChannel.com, Janiss also collaborated with Motörhead’s Lemmy Kilmister on his autobiograhpy, White Line Fever. Janiss used all the skills she learned over the decades to form FitCat Publishing, a small imprint that focuses on cause-oriented, highly niched books. FitCat’s first anthology of cat stories, Rescued, won several awards and was an Amazon best seller. The company is currently editing a second volume of Rescued stories and looking for submissions from authors who have a cause to champion and a story to tell

Speakers
avatar for Janiss Garza

Janiss Garza

President, FitCat Enterprises, Inc.
Janiss Garza began her writing career as a rock ‘n’ roll journalist in the mid-1980s. For seven years she was senior editor at RIP magazine, the smartest and sharpest U.S. heavy music magazine of its era. She has been published by the L.A. Times, Entertainment Weekly, Cat Fancy, CatChannel.com, Catster.com and many other publications, online and off. She is a freelance editor, the author of three books, and the winner of multiple Muse... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Jessica Shipman, Software Engineer and Web Dev: Basic Web Development in WordPress
PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

Practical tips to better manage the technical aspects of your WordPress blog. Bring your most serious questions!

Speakers
avatar for Jessica Shipman

Jessica Shipman

Blogger, Owner, Beagles & Bargains
After teaching herself HTML and CSS at age 12, Jessica went on to graduate from Cornell University with a B.S. in Information Science, Systems, and Technology where she studied Web Development and Computer Science with an emphasis on Human-Computer Interaction Design. After graduation Jessica moved back home to Northern Virginia and has been working full time as a Software Engineer and Web Developer. Shortly after graduation Jessica adopted her... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Kama Rueschenberg of Arizona Animal Actors: Can your Pet Be an Animal Actor
PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

Think your pet has what it takes to be an animal actor? Learn what it takes to land an agent and a job in the competitive world of animal acting from animal talent agent and trainer Kama Rueschenberg.

Speakers
avatar for Kama Rueschenberg

Kama Rueschenberg

Kama ❤️s Agility
An English major, USDAA judge, and trainer at Club-Doggie, Kama has a strong interest in animal behavior and cognition. She is a high-level dog agility competitor with multiple placements in regional and national finals. She utilized her training background to create the Arizona Animal Actors Talent Agency which has provided many animals for print, national commercials, and even TV shows. In her spare time, Kama blogs about agility and more at... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Karen Dibert, 10 Year Successful Etsy Developer: How To Sell Product on Etsy
PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

Etsy - Advice on basic shop set up, how to create listings that get noticed, optimal keyword strategies, product pricing and marketing. 

Speakers
avatar for Karen Dibert

Karen Dibert

Owner, The French Dog
Owner of The French Dog on Etsy, as well as the now-closed children's store, The Rocking Pony, Karen brings 10 years of Etsy experience and expertise to the session. In addition to parenting 5 children and 2 French Bulldogs, Karen works with adults with intellectual disabilities, she is a contributing writer for Dogster.com magazine, authors a pet column for the newspaper, and is an event coordinator for her local dog park.  Her session... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Penny Sansevieri of Author Marketing Experts: From Blog to Book, Marketing and Publishing Your Blog into a Book
Speakers
avatar for Penny Sansevieri

Penny Sansevieri

CEO, Author Marketing Experts, Inc
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.   Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One on One Session with Ruth Carter of CarterLawAZ.com: Legal Dos and Don'ts Related to Blogging and Social Media

PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

Bring your legal issues and questions related to blogging and social media for real-time answers. (Disclaimer: These are information meetings, no attorney-client relationship is created.)


Speakers
avatar for Ruth Carter

Ruth Carter

CarterLawAZ.com
Arizona business, intellectual property, and social media attorney; Author of The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed; and loving owner of a basset hound named Rosie."   | Ruth Carter is speaking on Legal Dos & Donts of Blogging and Social Media Law.


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

2:30pm

One-on-One Session with Communication Strategist Katie Myers, CEO of CR Conversations: Learning Effective Follow Up Practices - From Online to Offline

PLEASE NOTE THIS SESSION WILL OPEN FOR OFFICIAL REGISTRATION ON JUNE 8 AT NOON E.S.T. 

Click here to register

This session is for those who are wanting to get expert advice on taking their blogging efforts from online to offline, getting the most out of attending BlogPaws by gaining an understanding of best follow-up practices and/or learning about the art of customer experience and customer retention. 


Speakers
avatar for Katie Myers

Katie Myers

CEO, CR Conversations
Katie Myers is the CEO of CR Conversations. Katie has built CR Conversations to be known as the experts in communication, follow-up and customer retention. Her company philosophy is to end the transactions in businesses and to build long-lasting, loyal relationships between company and consumer. Katie started CR Conversations in 2013 and gained experience in communication and customer retention through her insurance background of 6 years. Katie... Read More →


Saturday June 25, 2016 2:30pm - 4:00pm
Akimel Ballroom 1

5:00pm

Nose to Nose Awards Red Carpet Happy Hour & Walk
Greet the Puparratzi! on the Red Carpet! Fun and frivolity with all your pawsome pals!


Saturday June 25, 2016 5:00pm - 6:00pm
Komatke Prefunction Area

6:00pm

Nose to Nose Awards Dinner & Winner Announcements
Welcome to our Annual sit down dinner to enjoy the announcement of the BlogPaws Nose to Nose Winners in 12 Amazing Categories!

Dinner will start with a local farmed greens salad.  It will be followed by a chicken entree or a vegan/vegetarian dish. Dessest is a carrot cake bombe with cream cheese icing and marshmallow meringue.


Saturday June 25, 2016 6:00pm - 8:00pm
Komatke Ballroom

8:00pm

After-Pawty!
Join us for dinner and a PAWTY! 

Mingle with your Finalists in the Nose to Nose Awards, meet the ULTIMATE winners and join your fellows BlogPawsers for fun and frivolity!





 


Saturday June 25, 2016 8:00pm - 10:00pm
Komatke Ballroom