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Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!

 

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Session [clear filter]
Wednesday, June 22
 

1:00pm

Social Learning Community Demo

There are big things happening with the BlogPaws Social Learning Community! In our latest blog post, we announced there’s a brand new platform coming that will enhance our private membership community with the ability to offer year-round educational courses. For those coming to the conference, we are pulling back the curtain to show you a firsthand sneak peek of the new community platform. Be one of the first to see the new community and get the chance to provide your feedback before we go live this summer!


Speakers
avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws/Irresistible Pets
Aimee Beltran is the BlogPaws Director of Community Education. She brings over 10 years of instructional design and adult learning experience to the team. She is in charge of the Social Learning Community (SLC), an online community for pet influencers.Aimee writes two blogs: Irresistible... Read More →


Wednesday June 22, 2016 1:00pm - 2:00pm
Akimel Ballroom 1
 
Thursday, June 23
 

1:00pm

Cat Lovers Don't Read Books

(Mainstream Publishing says…) CAT LOVERS DON’T READ BOOKS! presented by NYT bestselling author Gwen Cooper. The path from success in blogging or self-publishing to success in traditional publishing has become narrower in recent years, leaving the substantive cat writer with more hurdles to overcome in trying to write a book that Barnes & Noble might someday carry. We’ll explore various methods for overcoming objections and achieving publication in this session.

Well after the publication of New York Times bestselling titles including “Dewey the Small-Town Library Cat,” “A Street Cat Named Bob,” and “Homer’s Odyssey,” (my own book), there is a general perception within the mainstream publishing industry that, while dogs have richer emotional connections with humans and therefore warrant book-length consideration, cats belong strictly within the realm of viral videos, funny photos, calendars, and the occasional novelty or photo book. Dogs are friends and cats are comedians–or the companions of lonely “misfits”–the thinking goes, and are therefore less appropriate fare for the deeper, more thoughtful consideration routinely accorded dogs (and other companion animals) in print. No fewer than five articles have appeared in the last three years alone in outlets including Slate.com, the Huffington Post, and the New York Times online, arguing that no memoir or legitimate novel with a cat at its center could achieve mainstream success–despite the existence of several books (including those named above) that had already done just that well before these articles were written.

We’ll cover how to construct a compelling, “publisher-savvy” narrative; best practices for writing proposals that will engage literary agents and publishing-house editors; and utilizing social media and hands-on/in-person involvement in the larger cat community in order to establish the kind of compelling platform that will make publishers take notice.


Speakers
avatar for Gwen Cooper

Gwen Cooper

NY Times Bestselling Author
GWEN COOPER is the New York Times bestselling author of the memoirs “Homer’s Odyssey: A Fearless Feline Tale, or How I Learned About Love and Life with a Blind Wonder Cat” and “Homer: The Ninth Life of a Blind Wonder Cat”; the novel “Love Saves the Day”; and the crowd-sourced... Read More →


Thursday June 23, 2016 1:00pm - 1:50pm
Kave Ballroom 1

2:00pm

Shout About It! Publicity, Marketing & PR Books, Blogs & Causes

Shout About It! Publicity, Marketing & PR Books, Blogs & Causes presented by veteran agency owner, Goodnewsforpets.com publisher and longtime CWA member Lea-Ann Germinder.

The mainstream publishing industry and journalism profession have changed dramatically -- and the public relations profession has changed right along with them.  You need to work harder than ever to be heard, but there are so many more opportunities!

The news hook or “pitch” is the key to gaining publicity and through this session, you’ll learn ways to make your story interesting to other journalists, bloggers and writers.

We’ll cover the latest stats and facts on what works with social media platforms such as Facebook, Twitter, Linked In, Instagram, Pinterest, Snapchat – what will be next, and how to find the time to manage it all.

Finally, we’ll put it all together by discussing the latest techniques big brands are using to develop a complete campaign– how combining effective traditional media techniques with social media content gains the most attention – and what can work for writers who want to Shout About Their Work!


Speakers
avatar for Lea-Ann Germinder

Lea-Ann Germinder

Founder, Germinder & Associates
Germinder & Associates is a NYC-based communications firm founded by Lea-Ann Germinder, APR, Fellow PRSA. The firm provides strategic counsel, digital publishing content and national campaigns for niche markets. A solid team of in-house professionals and external partners excels in... Read More →


Thursday June 23, 2016 2:00pm - 3:00pm
Kave Ballroom 1
 
Friday, June 24
 

11:00am

Business Track: Lifestyle Time Management for Bloggers

How Will You Spend Your 168? Time & Goal Management Tips For the Overwhelmed

 In this goal management and procrastination-busting session we will uncover ways to squeeze the most of the 168 hours we have in a week. I believe that you cannot “manage” time because we all have the same amount of it. What you can manage is:

1.      Your to-do list

2.      Your approach to task management

3.      The method by which you set goals

4.      Management of the minutes/hours you spend on social media

5.      Your blogging process

You’ll walk away from this session with:

1.      A better way to approach your to-do list

2.      Ways to plan your day to achieve the highest level of productivity

3.      You’ll determine your procrastination style

4.      An understanding of why multi-tasking kills your productivity

5.      A way to tackle social media in 15-minutes or fewer a day

6.      Tips that will help you blog more effectively and efficiently

7.      Understanding the power of the timer

One lucky attendee will receive a 30-minute Conquering The Overwhelm Goal Management Strategy Session. 


Speakers
avatar for Robbi Hess

Robbi Hess

Blog Manager, All Words Matter
Robbi Hess, print journalist turned blogger, has been involved with words, writing and editing for more than 20 years. She is a written marketing specialist, crafts web content and social media marketing strategies for her clients. A battle with breast cancer helped her hone her time... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Kave Ballroom 3

11:00am

CWA Track: Fear Free - Hot Topics for Pet-Centric Writers

Dr. Marty Becker (moderator): Veterinary visits are down, particularly for cats. Luckily, there is not only an answer to declining veterinary visits but a way to ensure that pet owners think of veterinarians as the true pet health expert and, moreover, say yes to our professional recommendations: Fear Free veterinary visits. Simply put, you just have to take a pet’s emotional well-being in one hand and physical well-being in the other. Learn how to help YOUR cat, dog, ferret, bunny, significant “furry wonder” take the “fear” out of proper care.

Denise Fleck:  Having taught 10,000 pet lovers animal life-saving skills, Denise will help you rescue Rover or help Fluffy feel better BEFORE you can get to veterinary care, but will also provide tips, techniques and tools to help your pet become more comfortable around his second best friend...his veterinarian!  Sunny-dog Ink and the Pet Safety Crusader (TM) help you keep it “fear free” for your pet's sake.

Dr. Elizabeth Colleran:  Cats still have three out of four feet firmly planted in their wild origins. The New Cat Science explains who cats are, how they experience the world, how they think and why they act the way they do to bust common misunderstandings/misconceptions when it comes to cats and their health.


Moderators
avatar for Dr. Marty Becker

Dr. Marty Becker

DR. MARTY BECKER, “America’s Veterinarian,” has spent his life working toward better health for pets and the people who love them. Dr. Becker was the resident veterinary contributor on “Good Morning America” for 17 years. He is currently a member of the Board of Directors... Read More →

Speakers
avatar for Dr. Elizabeth Collaran

Dr. Elizabeth Collaran

Chico Hospital for Cats
ELIZABETH COLLERAN, DVM, MS, DABVP (Feline) is a 1990 graduate of Tufts University School of Veterinary Medicine. She is the owner of two feline exclusive practices, one in Portland, Oregon founded in 2003 and the second in Chico, California founded in 1998. She received a Master’s... Read More →
avatar for Denise Fleck

Denise Fleck

Founder, Sunny-dog Ink
DENISE FLECK is an award-winning author and animal care instructor who developed the curriculum for her Pet First-Aid & CPCR Classes after training with dozens of schools and organizations, practicing, attending seminars and practicing some more.  She founded Sunny-dog Ink in 1999... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Kave Ballroom 1

11:00am

Monetization Track: Visibility, Reach, Revenues

In Visibility, Reach, Revenues you'll learn one of the most powerful, yet most underutilized, strategies around. Not only will you position your expertise, you'll increase your list size with qualified leads and you'll set yourself up for higher conversion rates equating to great revenues and higher profit margins.

Regardless of whether you have a brick and mortar business or you are 100% online based, this session will be a game changer in your understanding of how quickly you can be viewed as an absolute thought leader while gaining greater market reach in front of your "sweet spot" clients.   

Online business strategist, Kathleen Gage, has a proven track record for high return online marketing strategies. When you join in on Visibility, Reach, Revenues you'll have an experience like none other.  


Speakers
avatar for Kathleen Gage

Kathleen Gage

Founder, Power Up for Profits!
Kathleen Gage is a marketing strategist and product-creation expert who works with consciously aware speakers, authors, consultants and entrepreneurs who are ready to package their expertise into money making products and services in order to reach a global market and generate sustainable... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Kave Ballroom 2

11:00am

Social Media Track: Reputation Management
Details coming soon!

Speakers
avatar for Andy Smit

Andy Smit

Co-Founder and CEO, Swift Pet
Andy is a self-proclaimed “serial petrepreneur." He Co-Founded several companies within the pet industry and now is Managing Partner at Pet Industry Solutions, LLC (DBA Pet Business Solutions). and Co-Founder/CEO of SwiftPet, Inc. Andy is also the Co-Founder and former CEO of... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Akimel Ballroom 2

11:00am

Tech Track: What the Hack? Basic Web Development for the Wordpress Blogger
Details coming soon!

Speakers
avatar for Jessica Shipman

Jessica Shipman

Blogger, Owner, Beagles & Bargains
After teaching herself HTML and CSS at age 12, Jessica went on to graduate from Cornell University with a B.S. in Information Science, Systems, and Technology where she studied Web Development and Computer Science with an emphasis on Human-Computer Interaction Design. After graduation... Read More →


Friday June 24, 2016 11:00am - 12:15pm
Akimel Ballroom 1

2:30pm

Be the Change: How to Start a Nonprofit
Four years ago Buzz founded the non-profit, PACT for Animals (People + Animals - Companions Together). This was created to solve a need - helping military personnel find fosters to care for their companion animals, on their deployment.

In this session, Buzz will speak on "How to Build a Non-Profit and Live Your Passion". Bloggers will learn a multitude of ways to create and operate a non-profit.

Speakers
avatar for Buzz Miller, PACT

Buzz Miller, PACT

Founder, Pact4Animals
Four years ago Buzz founded the non-profit, PACT for Animals (People + Animals - Companions Together). This was created to solve a need - helping military personnel find fosters to care for their companion animals, on their deployment. In this session, Buzz will speak on "How to Build... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Kave Ballroom 3

2:30pm

Business Track: Monetizing Your Brand Through Etsy

Do you have a brand or an idea for a product that you're looking to market? Etsy is the perfect platform for entrepreneurs to connect with buyers. Learn basic shop set up, how to create listings that get noticed, optimal keyword strategies, product pricing, marketing, and even time management skills to allow you to add one more thing to your plate. Start out right and turn a profit faster!



Speakers
avatar for Karen Dibert

Karen Dibert

Owner, The French Dog
Owner of The French Dog on Etsy, as well as the now-closed children's store, The Rocking Pony, Karen brings 10 years of Etsy experience and expertise to the session. In addition to parenting 5 children and 2 French Bulldogs, Karen works with adults with intellectual disabilities... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Kave Ballroom 2

2:30pm

CWA Track: From Blogger to Author: Getting paid for your words, from freelance writer to book author

SUSAN C. WILLETT (Blogger & Moderator): Create engaging content, break through the clutter, target your audience, and keep them coming back for more

Lisa Begin-Kruysman (Author of fiction/nonfiction): Writing the winning synopsis and proposal to attract the “query weary” agent and/or publisher

Lonnie Hull DuPont (Executive Editor of Revell, a division of Baker Publishing Group)

Patricia Fry (Author 54 books): Psychology of the book proposal

Lynn Thompson (Thompson Writing & Editing): The marketing jigsaw puzzle: fitting the pieces together into a picture of success


Moderators
avatar for Susan C. Willett

Susan C. Willett

Writer, Blogger, Lifewithdogsandcats.com, Life with Dogs and Cats
Susan C. Willett is the creative force behind the award-winning website Life with Dogs and Cats where she posts original stories, photography, poetry, and humor. A BlogPaws Nose-to-Nose Award winner, she is a professional member of the Cat Writers’ Association, the Dog Writers Association of America, and the Society of Children’s Book Writers and Illustrators. She also serves a... Read More →

Speakers
avatar for Lisa Begin-Kruysman

Lisa Begin-Kruysman

Award winning author and blogger
Lisa Begin-Kruysman is an author of fiction and non-fiction books often featuring her favorite writing topic, the human-canine bond. The stories of her well-received short-story collection Something’s Lost and Must be Found were inspired by posts published on her blog that was established... Read More →
avatar for Lonnie Hull DuPont

Lonnie Hull DuPont

Executive Editor, Revell, a division of Baker Publishing Group
Lonnie Hull DuPont is an acquisitions editor for Revell, a division of Baker Publishing Group.  Looking mostly looking for adult non-fiction. Looking for memoir or true story about you and your pet or some other strong animal experience. Also self-help/non-fiction if it has to do... Read More →
avatar for Patricia Fry

Patricia Fry

Novelists, Magazine writer, Executive
Patricia Fry established her writing career in 1973. She’s the author of 56 books, most of them related to publishing and book promotion. She is the former executive director of SPAWN (Small Publishers, Artists and Writers Network) and the author of the new cozy mystery series... Read More →
avatar for Lynn Thompson

Lynn Thompson

Founder, Thompson Writing and Editing
LYNN THOMPSON:  is a professional writer, editor, speaker, and e-retailer. She operates the OldMaidCatLady.com site, offering over 2,800 quality products for cats and their people. Her Old Maid Cat Lady blog supports the retail site and offers educational information about cat care... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Kave Ballroom 1

2:30pm

Social Media Track: Beginner Blogging: From starting out to cashing out!

New to blogging?  Want to start making money with your blog?  Learn the inside scoop on how to get the cash flowing!  We'll be covering information such as key concepts for creating a successful blog, how to start getting sponsored post opportunities, photography tips and income possibilities.  Find out everything a blogger needs to know to go from starting out to cashing out! 


Speakers
avatar for Bernard Lima-Chavez

Bernard Lima-Chavez

Influencer Marketing Campaign Manager, BlogPaws
Bernard is a former Veterinary Technologist and current popular blogger at Dogandhisboy.com . As an influencer and a marketing campaign manager, Bernard brings a wealth of experience and perspective to the pet community. He is presenting with Amanda Yantos to teach beginnger bloggers... Read More →
avatar for Amanda Yantos

Amanda Yantos

pet blogger, Dog Mom Days
A graduate of Arizona State University, Amanda is a full time pet blogger and mom to five rescue animals. She has been involved in animal rescue for nine years and has been blogging for two years.  Although Amanda has only been blogging for a short time, she's garnished media attention... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Akimel Ballroom 2

2:30pm

Tech Track: Analytics: Using Data to Take Your Blog to the Next Level!
Adam is CEO of a local advertising agency in Denver, CO, but he also runs iBostonTerrier.com, a site that reaches over 250,000 per month.

Adam has a strong passion for the pet world and was on the original team that built PetPR.com.

At BlogPaws 2016, Adam will speak on Analytics and Marketing. His advice? "Use data to take your blog to the next level!"

Speakers
avatar for Adam Greenbaum

Adam Greenbaum

CEO, Greenbaum Digital
Adam is CEO of a local advertising agency in Denver, CO, but he also runs iBostonTerrier.com , a site that reaches over 250,000 per month. Adam has a strong passion for the pet world and was on the original team that built PetPR.com . At BlogPaws 2016, Adam will speak on Analytics... Read More →


Friday June 24, 2016 2:30pm - 3:45pm
Akimel Ballroom 1

4:00pm

Business Track: Create an Irresistible Brand

Is your blog irresistible? Are you attracting the right audience? Content will always be king but looks matter online. Now, more than ever. You only have a few seconds to attract readers when they visit your blog. In this session, learn how to create an “irresistible” brand that keeps readers (and brands!) coming back for more! 


Speakers
avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws/Irresistible Pets
Aimee Beltran is the BlogPaws Director of Community Education. She brings over 10 years of instructional design and adult learning experience to the team. She is in charge of the Social Learning Community (SLC), an online community for pet influencers.Aimee writes two blogs: Irresistible... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Kave Ballroom 1

4:00pm

Social Media Track: : Incredible Strategies for Social Media's Power Couple: Live Stream and Blogging

NOTE: Lisa Illman, who was originally scheduled to present this session had to bow out due to medical issues. She is okay and we wish her a speedy recovery! Monique Rodriguez was very kind to step in and take this session over! You will still receive the learning and education you expected! 

You’ve probably heard of Periscope and maybe even used Facebook Live stream by now. Are you curious about the business value of live-streaming apps? Live streaming is all the rage now and continues to pick up speed. They let users broadcast live video from their mobile phones directly to social media, which can be a great way to promote your personal or corporate brand to increase reach and exposure.

This session will give bloggers, business owners, and even the average pet parent insights into how to these live-streaming apps work and how they are changing the social media landscape. 

This session is targeted at content creators and content marketers looking to leverage these apps for business and brand building.

Takeaways:

  1. An understanding of how live-streaming apps work and how they can be leveraged successfully.
  2. Learn actionable, creative ways to sell, market and promote without being icky!
  3. Learn about the 3 E's (educate, entertain and engage) of successful live streaming.
  4. Learn tips and tactics to grow your followers and get connected with all the right contacts!

Speakers
avatar for Monique Rodriguez

Monique Rodriguez

Founder, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Fort Collins, Colorado providing custom photography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with her experience as a “people... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Akimel Ballroom 2

4:00pm

Social Media Track: Hacks and Tactics: Grow Your Blog with a Killer Social Strategy

Don’t get caught in the “one and done” trap! Create powerful blog content that grows your traffic, and find ways to repurpose that content across social channels. Join us to learn hacks and tactics that increase your social presence by using your blog content as the foundation of your strategy. 


Speakers
avatar for Carol Bryant

Carol Bryant

Social Media/Marketing Manager, Blogger, BlogPaws/Fidose of Reality
Carol Bryant is the BlogPaws Marketing and Social Media Manager and is an “8-timer!” A successful dog blogger, she founded Fidose of Reality and its fundraising arm, Wigglebutt Warriors, which has raised close to $80,000 in three years’ time for dog rescue. She is the Women... Read More →
avatar for Maggie Marton

Maggie Marton

Senior Editor, BlogPaws Social Media & Marketing
Maggie Marton is an award-winning writer immersed in the pet industry. She serves as the BlogPaws Senior Editor and contributes two columns monthly to Pet Age Magazine, as well as blog posts for several pet industry organizations and manufacturers. In 2012, she wrote Clicker Dog Training... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Kave 2

4:00pm

Tech Track: Turning Pixels into Profits: Using video production to grow your blog and brand

A hands-on demonstration teaching shooting and editing techniques, followed-up by discussion on using a script and researching positive pet stories. Take aways will include how to broadcast video on your blog and build your audiences. How to pitch for local television news.


Speakers
avatar for Ron Lee

Ron Lee

News Hound, WBTV.com
Ron Lee is a multi-award winning reporter and photojournalist with over three decades in television news. With a degree in telecommunications/mass media and a passion for storytelling, Ron owns his own production company and manages the logistics desk at WBTV (CBS) in Charlotte, N.C... Read More →


Friday June 24, 2016 4:00pm - 5:15pm
Akimel Ballroom 1
 
Saturday, June 25
 

10:30am

Impactful Photography for Your Blogs & Rescues

After you labor over your blog posts crafting every word carefully would you like to add impactful photographs? You can! In Monique’s class you will learn simple yet effective tips and techniques for photographing with a phone, compact camera, or a DSLR. Want to know some secret ninja tips for working with pets, finding the right light, or creating a makeshift studio? How about easy apps for post processing? Have your notebooks ready, Monique is a fast talker and wants to share all of her expertise!

Monique will also discuss her heart-work photographing animals at shelters and rescues and how you can make a difference too.

Time permitting we will have a live photoshoot incorporating everything she taught and showcasing her easy portable DIY studio set-up.


Speakers
avatar for Monique Rodriguez

Monique Rodriguez

Founder, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Fort Collins, Colorado providing custom photography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with her experience as a “people... Read More →


Saturday June 25, 2016 10:30am - 11:45am
Kave Ballroom 3