Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!


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Workshop [clear filter]
Thursday, June 23


CWA Track: Secrets of the Best-Selling Indie Ebook Authors
Secrets of the Best-Selling Indie Ebook Authors, presented by SMASHWORDS.com, an ebook distributor. In this workshop we’ll unveil the best practices of the most successful and bestselling self-published ebook authors. You’ll learn how to self-publish with pride and professionalism. Simple, yet important strategies will be revealed to help make your book more accessible, more discoverable and more desirable to readers. This session draws upon the best practices advice contained in Mark Coker’s free ebook, THE SECRETS TO EBOOK PUBLISHING SUCCESS, and includes new insights not covered in the book.

avatar for Mark Coker

Mark Coker

Founder & CEO, Smashwords
Mark is the founder of Smashwords, the world’s largest distributor of indie ebooks. Smashwords makes it fast, free and easy for any author or publisher to publish and distribute an ebook.  In the last four years, Smashwords has helped over 100,000 indie authors and small presses around the world publish and distribute... Read More →

Thursday June 23, 2016 12:00pm - 12:50pm
Kave Ballroom 1


Workshop: How to use crowdfunding to grow your blog influence

The workshop will include the following topics:

-what is crowdfunding and why you should get involved,

-4 types of crowdfunding projects,

-problems and opportunities,

-the industry landscape,

-crowdfunding for non-profits/pet organizations,

-how to succeed in crowdfunding.

All workshop attendees will receive a link to the free ebook "Crowdfunding for Animals".

avatar for Elena Mikhaylova

Elena Mikhaylova

Founder and CEO, Crowd Fund Productions
Elena is CEO fo Crowdfund Productions, a CO based crowdfunding consulting and marketing company. She believes bloggers have great opportunity to improve and expand both their market and their numbers by understanding crowd funding and how to use if effectively to connect to brands... Read More →

Thursday June 23, 2016 12:00pm - 3:00pm
Akimel Ballroom 1


Workshop: Legal Dos and Don'ts of Blogging and Social Media

This 3-hour workshop will take an in-depth look at the legal issues related to blogging and social media – particularly copyright, fair use, and the federal rules that apply to promotions and reviews. We will also discuss the First Amendment, privacy, trademark, and the rules of thumb the lawyer uses in regards to her online activities. 

The goal of this workshop is to provide real-world explanations of legal issues with tips and practical tools in the realm of blogging, vlogging, and social media with significant time dedicated to discussing questions from the audience.

avatar for Ruth Carter

Ruth Carter

Arizona business, intellectual property, and social media attorney; Author of The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed; and loving owner of a basset hound named Rosie."  Ruth Carter is speaking on Legal Dos & Donts of Blogging and Social Media... Read More →
avatar for Tom Collins

Tom Collins

Blogger, BlogPaws
As a Co-Founder of BlogPaws and former Director of Education, Development & Recruiting, Tom has been a central point of contact supporting the BlogPaws community. Tom is partnering with Ruth Carter for the Legal Dos and Don'ts workshop this year.
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is COE (aka: Chief of Everything) of BlogPaws, and the Director of Events and Programs for Pet360 Media. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and influencer relationships... Read More →

Thursday June 23, 2016 12:00pm - 3:00pm
Akimel Ballroom 2
Saturday, June 25


Workshop: The Secrets to Successful SEO. What to Say & How to Say It REGISTRATIONS STILL AVAIL!


If you have indicated on your sched you would like to attend this session, you still need to register and pay, it's not automatic.  

CLICK HERE TO REGISTER: Due to OVERWHELMING INTEREST in this WORKSHOP, we have opened it up to 10 more registrations. Once we achieve the final 10, registration will be closed! 

Creating a blog and actually getting it read by your target audience are two different, very important things.  

Do you ever wonder if your hard work is paying off?  Understanding analytics and what makes your blog attractive and findable should be of high priority.

When you do reach people, what are you saying? Bill and Steve will talk content, how to develop ideas, and how to use credible sources.  But what if you just don’t feel like writing, or you’re “blocked?” They have solutions that they are eager to share, along with a few laughs, during this workshop. 

As a bonus, Bill and Steve will delve into how to expand your Blog using traditional media, as well as various social media platforms.  

This session is bound to be packed and tons of fun!


avatar for Steve Dale

Steve Dale

Certified Animal Behavior Consultant, CABC, Steve Dale
Steve Dale, CABC (certified animal behavior consultant), reaches more pet owners than any other pet journalist in America. Steve writes a twice-weekly syndicated newspaper column (Tribune Content Agency, since 1995); He is the host of two nationally syndicated radio shows, Steve... Read More →
avatar for Bill Schroeder

Bill Schroeder

Senior Vice President, InTouch Practice Communications
Bill Schroeder is a founding owner of InTouch Practice Communications and has, for the past 21+ years, enjoyed helping nearly 11,000 veterinary practices educate their clients and share their messages.    Bill received a bachelor’s degree in Communications from Western Illinois... Read More →

Saturday June 25, 2016 8:30am - 12:00pm
Kave Ballroom 1


Workshop: Content Creation for Brands: How to do it with panache!
Content creation is a key part of any blog. When you are creating content on behalf of a brand there are many thing to consider to ensure you are creating content that will be impactful to your audience while serving the brand you are working with.

In this session we'll go over:
  • The world to Bloggers and to Brands
  • Being true to your audience
  • Ideation for content
  • Forms of content structure
  • Images
  • Legal Do's and Don'ts
  • Promotion of content
The session will be jam packed with information and we'll get you engaged and thinking about content in new ways! 

avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is COE (aka: Chief of Everything) of BlogPaws, and the Director of Events and Programs for Pet360 Media. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and influencer relationships... Read More →
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws
Felissa Elfenbein works directly with Chloe implementing and running our Blogger Campaigns to ensure they have the information, knowledge, and education necessary to carry out successful campaigns for our clients. Felissa will be co-presenting with Chloe in the Brand Engagement W... Read More →

Saturday June 25, 2016 9:00am - 12:00pm
Akimel Ballroom 2


Workshop: Meet The Rescues: Nonprofit Marketing - The Struggle is Real

Bio- Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the internet famous, Camping With Dogs lifestyle brand. Ryan blends his passion for studying human behavior with practical strategies for building online communities. He lives in Nashville with his wife Stephanie and two dogs, Cooper and Bailey.

Understanding Human Behavior and How it Relates to Rescues -20min Understanding how social media has influenced human behavior and to use data to predict behavior and capitalize on influence.

  • Human behavior
  • Attention
  • Changes in social media

Social Strategy for Rescues - 30min Learn how to make your social media platforms work together instead of independently of each other.

  • GCTA – Goals, Content, Targeting, Amplification
  • MAA – Metrics, Analysis, Action
  • Funnel strategy
  • Remarketing basics

10 min break - Questions

Building a Rescue Brand in Social 50 min Learn how to turn your passion into a revenue generating brand.

  • Inspiration
  • Unique voice
  • Be the media / Curating content
  • Influencer marketing
  • Crowd source your product idea
  • Hashtags
  • Instagram
  • Posting frequency

10 min break - Questions

Ad Buys for Rescues 50 min -  Learn how to optimize and maximize your ad spend on social media, even when you don't have $$ to spend.

  • Remarketing pixel
  • Ads structure
  • Facebook Ads
  • Instagram Ads
  • Awareness Ads
  • Conversion Ads
  • Calculating ROI

Closing Remarks and Questions

avatar for Ryan Carter

Ryan Carter

Parachute Media
The Struggle Is Real: Helping shelters understand how to market themselves in 2016, how to build a brand around a cause, and how to drive revenue from online influence. OUTLINE: Human Behavior Strategy Building a Brand Ad Buys - including Ads structure, Facebook, Instagram... Read More →

Saturday June 25, 2016 9:00am - 12:00pm
Kave Ballroom 2