The Struggle Is Real: Helping shelters understand how to market themselves in 2016, how to build a brand around a cause, and how to drive revenue from online influence. 

OUTLINE:

1. Human Behavior
2. Strategy
3. Building a Brand
4. Ad Buys - including Ads structure, Facebook, Instagram, Awareness Ads, Conversion Ads, and Calculating ROI

Bio- Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the famous Camping with Dogs Lifestyle Brand. He blends his passion for studying human behavior with practical strategies for building online communities.