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Please note this agenda is a work in progress and that session titles and descriptions will be updated as we get them from our pawsome line-up of speakers!

 
avatar for Ryan Carter

Ryan Carter

Parachute Media
Tennessee
The Struggle Is Real: Helping shelters understand how to market themselves in 2016, how to build a brand around a cause, and how to drive revenue from online influence. 

OUTLINE:
  1. Human Behavior
  2. Strategy
  3. Building a Brand
  4. Ad Buys - including Ads structure, Facebook, Instagram, Awareness Ads, Conversion Ads, and Calculating ROI
Bio- Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the famous Camping with Dogs Lifestyle Brand. He blends his passion for studying human behavior with practical strategies for building online communities.