Susan C. Willett is the creative force behind the award-winning website Life with Dogs and Cats where she posts original stories, photography, poetry, and humor. A BlogPaws Nose-to-Nose Award winner, she is a professional member of the Cat Writers’ Association, the Dog Writers Association of America, and the Society of Children’s Book Writers and Illustrators. She also serves as VP, Communications on the Board of Directors of the New Jersey chapter of the International Association of Business Communicators. Susan is a contributing writer to Catster.com and Dogster.com as well as Petcha.com, and as a corporate communication professional, she applies years of experience in professional writing, marketing and internal communications to the business of pet blogging. With years of writing about dogs AND cats on her own site and for Catster.com and Dogster.com, she’ll share what she’s learned about some of the subtle differences between the two audiences, the importance of "voice" and how to create consistently engaging posts.